BRANDED EVENT PHOTOGRAPHY · NEW YORK
Aesop × Wallpaper*: An Evening in NoMad
A design-led event documented through architecture, conversation, guests and atmosphere.
THE ASSIGNMENT
To mark the opening of Aesop’s NoMad store, Wallpaper* hosted a panel discussion led by US editor Pei-Ru Keh with Aesop collaborators Cyril Marsollier and Wallo Villacorta of MV-LLC.
The photography needed to document the conversation while also conveying the character of the space, the people attending and the considered visual identity surrounding the event.
THE APPROACH
I worked quietly throughout the store, moving between the panel, audience and guest interactions without interrupting the flow of the evening.
The coverage balanced clear photographs of the speakers with wider architectural views, natural exchanges between guests and details connecting the experience to Aesop and Wallpaper*.
COVERAGE FOR EDITORIAL AND BRAND USE
The final edit combined speakers, audience reactions, guest conversations, branded details and atmospheric views of the NoMad store.
Together, the photographs created a cohesive record suitable for editorial coverage, press, social media and ongoing brand communications.
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